Market Executive Summary

A VTuber, or virtual YouTuber, is an online entertainer who uses a virtual model generated using computer graphics. Real-time motion capture software or technology are often—but not always—used to capture movement. A digital trend that originated in Japan in the mid-2010s and, since the early 2020s, has become an international online phenomenon. A majority of VTubers are English and Japanese-speaking YouTubers or live streamers who use model designs. By 2020, there were more than 10,000 active VTubers. Although the term is an allusion to the video platform YouTube, they also use websites such as Niconico, Twitch, and Bilibili. The first entertainer to use the phrase "virtual YouTuber", Kizuna AI, began creating content on YouTube in late 2016. Her popularity sparked a VTuber trend in Japan, and spurred the establishment of specialized agencies to promote them, including major ones such as Hololive Production (Cover), AnyColor, etc. Fan translations and foreign-language VTubers have marked a rise in the trend's international popularity. Virtual YouTubers have appeared in domestic advertising campaigns, and have broken livestream-related world records.

Market Analysis and Insights: Global Vtuber (Virtual YouTuber) Market

The global Vtuber (Virtual YouTuber) market is projected to grow from US$ 4448 million in 2024 to US$ 27590 million by 2030, at a Compound Annual Growth Rate (CAGR) of 35.6% during the forecast period.

Global key players of vtuber (virtual youtuber) include AnyColor, Cover Group, Bilibili, Youtube, 774, inc, etc. The top five players hold a share about 17%. Asia-Pacific is the largest market, has a share about 74%, followed by North America and Europe, with share 12% and 11%, separately.

Report Covers:

This report presents an overview of global market for Vtuber (Virtual YouTuber) market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030. 

This report researches the key producers of Vtuber (Virtual YouTuber), also provides the revenue of main regions and countries.  of the upcoming market potential for Vtuber (Virtual YouTuber), and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Vtuber (Virtual YouTuber) revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Vtuber (Virtual YouTuber) market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Vtuber (Virtual YouTuber) revenue, projected growth trends, production technology, application and end-user industry.

Market Segmentation

Global Vtuber (Virtual YouTuber) Companies Covered

AnyColor, Cover Group, Bilibili, Youtube, 774, inc, Mikai, Yuehua Entertainment

Global Vtuber (Virtual YouTuber) Market, by Region

North America (U.S., Canada, Mexico)

Europe (Germany, France, UK, Italy, etc.)

Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)

South America (Brazil, etc.)

Middle East and Africa (Turkey, GCC Countries, Africa, etc.)

Global Vtuber (Virtual YouTuber) Market, Segment by Type

2D Vtuber

3D Vtuber

Global Vtuber (Virtual YouTuber) Market, Segment by Application

Livestreaming & Performance

Digital Contents & Derivative

Others

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: Revenue of Vtuber (Virtual YouTuber) in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

Chapter 3: Detailed analysis of Vtuber (Virtual YouTuber) companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.

Chapter 7: Europe by Type, by Application and by country, revenue for each segment.

Chapter 8: China by Type, and by Application, revenue for each segment.

Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.

Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.

Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Vtuber (Virtual YouTuber) revenue, gross margin, and recent development, etc.

Chapter 12: Analyst's Viewpoints/Conclusions