Market Executive Summary

A licensed product is a product whose brand name has been licensed to other manufacturers or companies who will actually produce the product. Sports teams often license their brand logos to companies so that these companies can print t-shirts and other merchandise for fans. For example, the NFL, National Football League, may license their logo and brand image to a company who may use the brand image and logo in products such as coffee mugs to clothing items. Often times the company producing the products will pay a fee for the rights to use the licensed brand.

Market Analysis and Insights: Global Licensed Sports Merchandise Market

The global Licensed Sports Merchandise market is projected to grow from US$ 38410 million in 2024 to US$ 50690 million by 2030, at a Compound Annual Growth Rate (CAGR) of 4.7% during the forecast period.

The US & Canada market for Licensed Sports Merchandise is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

The China market for Licensed Sports Merchandise is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

The Europe market for Licensed Sports Merchandise is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

The global key companies of Licensed Sports Merchandise include G-Iii Apparel Group, Fanatics Inc, Adidas Ag, Nike Inc, Under Armour, Anta Sports Products Limited, Puma Se, Columbia Sportswear, Everlast Worldwide, Inc and Hanesbrands Inc, etc. In 2023, the global top five players had a share approximately % in terms of revenue.

Licensed Sports Merchandise is widely used in various fields, such as Department Stores, Specialty Stores and E-commerce,, etc. Department Stores provides greatest supports to the Licensed Sports Merchandise industry development. In 2023, global % revenue of Licensed Sports Merchandise went into Department Stores filed and the proportion will reach to % in 2030. 

Report Covers:

This report presents an overview of global market for Licensed Sports Merchandise market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030. 

This report researches the key producers of Licensed Sports Merchandise, also provides the revenue of main regions and countries.  of the upcoming market potential for Licensed Sports Merchandise, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Licensed Sports Merchandise revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Licensed Sports Merchandise market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Licensed Sports Merchandise revenue, projected growth trends, production technology, application and end-user industry.

Descriptive company profiles of the major global players, including G-Iii Apparel Group, Fanatics Inc, Adidas Ag, Nike Inc, Under Armour, Anta Sports Products Limited, Puma Se, Columbia Sportswear, Everlast Worldwide, Inc and Hanesbrands Inc, etc.

Market Segmentation

Global Licensed Sports Merchandise Companies Covered

G-Iii Apparel Group, Fanatics Inc, Adidas Ag, Nike Inc, Under Armour, Anta Sports Products Limited, Puma Se, Columbia Sportswear, Everlast Worldwide, Inc, Hanesbrands Inc, Newell Brands Inc, Ralph Lauren

Global Licensed Sports Merchandise Market, by Region

North America (U.S., Canada, Mexico)

Europe (Germany, France, UK, Italy, etc.)

Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)

South America (Brazil, etc.)

Middle East and Africa (Turkey, GCC Countries, Africa, etc.)

Global Licensed Sports Merchandise Market, Segment by Type

Apparels

Footwear

Toys & Accessories

Global Licensed Sports Merchandise Market, Segment by Application

Department Stores

Specialty Stores

E-commerce

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: Revenue of Licensed Sports Merchandise in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

Chapter 3: Detailed analysis of Licensed Sports Merchandise companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.

Chapter 7: Europe by Type, by Application and by country, revenue for each segment.

Chapter 8: China by Type, and by Application, revenue for each segment.

Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.

Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.

Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Licensed Sports Merchandise revenue, gross margin, and recent development, etc.

Chapter 12: Analyst's Viewpoints/Conclusions.