Market Executive Summary
Buy Now Pay Later allow user to purchase products instantaneously and pay for it afterwards.
The global market for Buy Now Pay Later was estimated to be worth US$ 6200.4 million in 2023 and is forecast to a readjusted size of US$ 51520 million by 2030 with a CAGR of 34.9% during the forecast period 2024-2030.
The largest company is Klarna, who owns 22.56% market share in 2019. The top five vendors held about 60% of the market, in terms of Buy Now Pay Later revenue in 2019.
As for the region, North America holding about 40% market share in 2019, followed by Europe, with about 34% market share.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Buy Now Pay Later, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Buy Now Pay Later by region & country, by Type, and by Application.
The Buy Now Pay Later market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Buy Now Pay Later.
Market Segmentation
Global Buy Now Pay Later Companies Covered
Afterpay, QuadPay (Zip Co Limited), VISA, Sezzle, Affirm, Klarna, Splitit, Latitude Financial Services, Flexigroup, Openpay
Global Buy Now Pay Later Market, by Region
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Buy Now Pay Later Market, Segment by Type
Individual
Enterprise
Global Buy Now Pay Later Market, Segment by Application
Fashion and Garment Industry
Consumer Electronics
Cosmetic Industry
Healthcare
Others
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Buy Now Pay Later manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Buy Now Pay Later in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Buy Now Pay Later in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
1.1 Buy Now Pay Later Product Introduction
1.2 Global Buy Now Pay Later Market Size Forecast
1.3 Buy Now Pay Later Market Trends & Drivers
1.3.1 Buy Now Pay Later Industry Trends
1.3.2 Buy Now Pay Later Market Drivers & Opportunity
1.3.3 Buy Now Pay Later Market Challenges
1.3.4 Buy Now Pay Later Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Buy Now Pay Later Players Revenue Ranking (2023)
2.2 Global Buy Now Pay Later Revenue by Company (2019-2024)
2.3 Key Companies Buy Now Pay Later Manufacturing Base Distribution and Headquarters
2.4 Key Companies Buy Now Pay Later Product Offered
2.5 Key Companies Time to Begin Mass Production of Buy Now Pay Later
2.6 Buy Now Pay Later Market Competitive Analysis
2.6.1 Buy Now Pay Later Market Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Buy Now Pay Later Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Buy Now Pay Later as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Individual
3.1.2 Enterprise
3.2 Global Buy Now Pay Later Sales Value by Type
3.2.1 Global Buy Now Pay Later Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Buy Now Pay Later Sales Value, by Type (2019-2030)
3.2.3 Global Buy Now Pay Later Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Fashion and Garment Industry
4.1.2 Consumer Electronics
4.1.3 Cosmetic Industry
4.1.4 Healthcare
4.1.5 Others
4.2 Global Buy Now Pay Later Sales Value by Application
4.2.1 Global Buy Now Pay Later Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Buy Now Pay Later Sales Value, by Application (2019-2030)
4.2.3 Global Buy Now Pay Later Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Buy Now Pay Later Sales Value by Region
5.1.1 Global Buy Now Pay Later Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Buy Now Pay Later Sales Value by Region (2019-2024)
5.1.3 Global Buy Now Pay Later Sales Value by Region (2025-2030)
5.1.4 Global Buy Now Pay Later Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Buy Now Pay Later Sales Value, 2019-2030
5.2.2 North America Buy Now Pay Later Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Buy Now Pay Later Sales Value, 2019-2030
5.3.2 Europe Buy Now Pay Later Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Buy Now Pay Later Sales Value, 2019-2030
5.4.2 Asia Pacific Buy Now Pay Later Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Buy Now Pay Later Sales Value, 2019-2030
5.5.2 South America Buy Now Pay Later Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Buy Now Pay Later Sales Value, 2019-2030
5.6.2 Middle East & Africa Buy Now Pay Later Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Buy Now Pay Later Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Buy Now Pay Later Sales Value
6.3 United States
6.3.1 United States Buy Now Pay Later Sales Value, 2019-2030
6.3.2 United States Buy Now Pay Later Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Buy Now Pay Later Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Buy Now Pay Later Sales Value, 2019-2030
6.4.2 Europe Buy Now Pay Later Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Buy Now Pay Later Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Buy Now Pay Later Sales Value, 2019-2030
6.5.2 China Buy Now Pay Later Sales Value by Type (%), 2023 VS 2030
6.5.3 China Buy Now Pay Later Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Buy Now Pay Later Sales Value, 2019-2030
6.6.2 Japan Buy Now Pay Later Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Buy Now Pay Later Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Buy Now Pay Later Sales Value, 2019-2030
6.7.2 South Korea Buy Now Pay Later Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Buy Now Pay Later Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Buy Now Pay Later Sales Value, 2019-2030
6.8.2 Southeast Asia Buy Now Pay Later Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Buy Now Pay Later Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Buy Now Pay Later Sales Value, 2019-2030
6.9.2 India Buy Now Pay Later Sales Value by Type (%), 2023 VS 2030
6.9.3 India Buy Now Pay Later Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 Afterpay
7.1.1 Afterpay Profile
7.1.2 Afterpay Main Business
7.1.3 Afterpay Buy Now Pay Later Products, Services and Solutions
7.1.4 Afterpay Buy Now Pay Later Revenue (US$ Million) & (2019-2024)
7.1.5 Afterpay Recent Developments
7.2 QuadPay (Zip Co Limited)
7.2.1 QuadPay (Zip Co Limited) Profile
7.2.2 QuadPay (Zip Co Limited) Main Business
7.2.3 QuadPay (Zip Co Limited) Buy Now Pay Later Products, Services and Solutions
7.2.4 QuadPay (Zip Co Limited) Buy Now Pay Later Revenue (US$ Million) & (2019-2024)
7.2.5 QuadPay (Zip Co Limited) Recent Developments
7.3 VISA
7.3.1 VISA Profile
7.3.2 VISA Main Business
7.3.3 VISA Buy Now Pay Later Products, Services and Solutions
7.3.4 VISA Buy Now Pay Later Revenue (US$ Million) & (2019-2024)
7.3.5 Sezzle Recent Developments
7.4 Sezzle
7.4.1 Sezzle Profile
7.4.2 Sezzle Main Business
7.4.3 Sezzle Buy Now Pay Later Products, Services and Solutions
7.4.4 Sezzle Buy Now Pay Later Revenue (US$ Million) & (2019-2024)
7.4.5 Sezzle Recent Developments
7.5 Affirm
7.5.1 Affirm Profile
7.5.2 Affirm Main Business
7.5.3 Affirm Buy Now Pay Later Products, Services and Solutions
7.5.4 Affirm Buy Now Pay Later Revenue (US$ Million) & (2019-2024)
7.5.5 Affirm Recent Developments
7.6 Klarna
7.6.1 Klarna Profile
7.6.2 Klarna Main Business
7.6.3 Klarna Buy Now Pay Later Products, Services and Solutions
7.6.4 Klarna Buy Now Pay Later Revenue (US$ Million) & (2019-2024)
7.6.5 Klarna Recent Developments
7.7 Splitit
7.7.1 Splitit Profile
7.7.2 Splitit Main Business
7.7.3 Splitit Buy Now Pay Later Products, Services and Solutions
7.7.4 Splitit Buy Now Pay Later Revenue (US$ Million) & (2019-2024)
7.7.5 Splitit Recent Developments
7.8 Latitude Financial Services
7.8.1 Latitude Financial Services Profile
7.8.2 Latitude Financial Services Main Business
7.8.3 Latitude Financial Services Buy Now Pay Later Products, Services and Solutions
7.8.4 Latitude Financial Services Buy Now Pay Later Revenue (US$ Million) & (2019-2024)
7.8.5 Latitude Financial Services Recent Developments
7.9 Flexigroup
7.9.1 Flexigroup Profile
7.9.2 Flexigroup Main Business
7.9.3 Flexigroup Buy Now Pay Later Products, Services and Solutions
7.9.4 Flexigroup Buy Now Pay Later Revenue (US$ Million) & (2019-2024)
7.9.5 Flexigroup Recent Developments
7.10 Openpay
7.10.1 Openpay Profile
7.10.2 Openpay Main Business
7.10.3 Openpay Buy Now Pay Later Products, Services and Solutions
7.10.4 Openpay Buy Now Pay Later Revenue (US$ Million) & (2019-2024)
7.10.5 Openpay Recent Developments
8 Industry Chain Analysis
8.1 Buy Now Pay Later Industrial Chain
8.2 Buy Now Pay Later Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Buy Now Pay Later Sales Model
8.5.2 Sales Channel
8.5.3 Buy Now Pay Later Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
List of Figures
List of Tables
Table 1. Buy Now Pay Later Market Trends
Table 2. Buy Now Pay Later Market Drivers & Opportunity
Table 3. Buy Now Pay Later Market Challenges
Table 4. Buy Now Pay Later Market Restraints
Table 5. Global Buy Now Pay Later Revenue by Company (2019-2024) & (US$ Million)
Table 6. Global Buy Now Pay Later Revenue Market Share by Company (2019-2024)
Table 7. Key Companies Buy Now Pay Later Manufacturing Base Distribution and Headquarters
Table 8. Key Companies Buy Now Pay Later Product Type
Table 9. Key Companies Time to Begin Mass Production of Buy Now Pay Later
Table 10. Global Buy Now Pay Later Companies Market Concentration Ratio (CR5 and HHI)
Table 11. Global Top Companies Market Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Buy Now Pay Later as of 2023)
Table 12. Mergers & Acquisitions, Expansion Plans
Table 13. Global Buy Now Pay Later Sales Value by Type: 2019 VS 2023 VS 2030 (US$ Million)
Table 14. Global Buy Now Pay Later Sales Value by Type (2019-2024) & (US$ Million)
Table 15. Global Buy Now Pay Later Sales Value by Type (2025-2030) & (US$ Million)
Table 16. Global Buy Now Pay Later Sales Market Share in Value by Type (2019-2024) & (%)
Table 17. Global Buy Now Pay Later Sales Market Share in Value by Type (2025-2030) & (%)
Table 18. Global Buy Now Pay Later Sales Value by Application: 2019 VS 2023 VS 2030 (US$ Million)
Table 19. Global Buy Now Pay Later Sales Value by Application (2019-2024) & (US$ Million)
Table 20. Global Buy Now Pay Later Sales Value by Application (2025-2030) & (US$ Million)
Table 21. Global Buy Now Pay Later Sales Market Share in Value by Application (2019-2024) & (%)
Table 22. Global Buy Now Pay Later Sales Market Share in Value by Application (2025-2030) & (%)
Table 23. Global Buy Now Pay Later Sales Value by Region: 2019 VS 2023 VS 2030 (US$ Million)
Table 24. Global Buy Now Pay Later Sales Value by Region (2019-2024) & (US$ Million)
Table 25. Global Buy Now Pay Later Sales Value by Region (2025-2030) & (US$ Million)
Table 26. Global Buy Now Pay Later Sales Value by Region (2019-2024) & (%)
Table 27. Global Buy Now Pay Later Sales Value by Region (2025-2030) & (%)
Table 28. Key Countries/Regions Buy Now Pay Later Sales Value Growth Trends, (US$ Million): 2019 VS 2023 VS 2030
Table 29. Key Countries/Regions Buy Now Pay Later Sales Value, (2019-2024) & (US$ Million)
Table 30. Key Countries/Regions Buy Now Pay Later Sales Value, (2025-2030) & (US$ Million)
Table 31. Afterpay Basic Information List
Table 32. Afterpay Description and Business Overview
Table 33. Afterpay Buy Now Pay Later Products, Services and Solutions
Table 34. Revenue (US$ Million) in Buy Now Pay Later Business of Afterpay (2019-2024)
Table 35. Afterpay Recent Developments
Table 36. QuadPay (Zip Co Limited) Basic Information List
Table 37. QuadPay (Zip Co Limited) Description and Business Overview
Table 38. QuadPay (Zip Co Limited) Buy Now Pay Later Products, Services and Solutions
Table 39. Revenue (US$ Million) in Buy Now Pay Later Business of QuadPay (Zip Co Limited) (2019-2024)
Table 40. QuadPay (Zip Co Limited) Recent Developments
Table 41. VISA Basic Information List
Table 42. VISA Description and Business Overview
Table 43. VISA Buy Now Pay Later Products, Services and Solutions
Table 44. Revenue (US$ Million) in Buy Now Pay Later Business of VISA (2019-2024)
Table 45. VISA Recent Developments
Table 46. Sezzle Basic Information List
Table 47. Sezzle Description and Business Overview
Table 48. Sezzle Buy Now Pay Later Products, Services and Solutions
Table 49. Revenue (US$ Million) in Buy Now Pay Later Business of Sezzle (2019-2024)
Table 50. Sezzle Recent Developments
Table 51. Affirm Basic Information List
Table 52. Affirm Description and Business Overview
Table 53. Affirm Buy Now Pay Later Products, Services and Solutions
Table 54. Revenue (US$ Million) in Buy Now Pay Later Business of Affirm (2019-2024)
Table 55. Affirm Recent Developments
Table 56. Klarna Basic Information List
Table 57. Klarna Description and Business Overview
Table 58. Klarna Buy Now Pay Later Products, Services and Solutions
Table 59. Revenue (US$ Million) in Buy Now Pay Later Business of Klarna (2019-2024)
Table 60. Klarna Recent Developments
Table 61. Splitit Basic Information List
Table 62. Splitit Description and Business Overview
Table 63. Splitit Buy Now Pay Later Products, Services and Solutions
Table 64. Revenue (US$ Million) in Buy Now Pay Later Business of Splitit (2019-2024)
Table 65. Splitit Recent Developments
Table 66. Latitude Financial Services Basic Information List
Table 67. Latitude Financial Services Description and Business Overview
Table 68. Latitude Financial Services Buy Now Pay Later Products, Services and Solutions
Table 69. Revenue (US$ Million) in Buy Now Pay Later Business of Latitude Financial Services (2019-2024)
Table 70. Latitude Financial Services Recent Developments
Table 71. Flexigroup Basic Information List
Table 72. Flexigroup Description and Business Overview
Table 73. Flexigroup Buy Now Pay Later Products, Services and Solutions
Table 74. Revenue (US$ Million) in Buy Now Pay Later Business of Flexigroup (2019-2024)
Table 75. Flexigroup Recent Developments
Table 76. Openpay Basic Information List
Table 77. Openpay Description and Business Overview
Table 78. Openpay Buy Now Pay Later Products, Services and Solutions
Table 79. Revenue (US$ Million) in Buy Now Pay Later Business of Openpay (2019-2024)
Table 80. Openpay Recent Developments
Table 81. Key Raw Materials Lists
Table 82. Raw Materials Key Suppliers Lists
Table 83. Buy Now Pay Later Downstream Customers
Table 84. Buy Now Pay Later Distributors List
Table 85. Research Programs/Design for This Report
Table 86. Key Data Information from Secondary Sources
Table 87. Key Data Information from Primary Sources
Table 88. Business Unit and Senior & Team Lead Analysts
List of Figures
Figure 1. Buy Now Pay Later Product Picture
Figure 2. Global Buy Now Pay Later Sales Value, 2019 VS 2023 VS 2030 (US$ Million)
Figure 3. Global Buy Now Pay Later Sales Value (2019-2030) & (US$ Million)
Figure 4. Buy Now Pay Later Report Years Considered
Figure 5. Global Buy Now Pay Later Players Revenue Ranking (2023) & (US$ Million)
Figure 6. The 5 and 10 Largest Manufacturers in the World: Market Share by Buy Now Pay Later Revenue in 2023
Figure 7. Buy Now Pay Later Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2019 VS 2023
Figure 8. Individual Picture
Figure 9. Enterprise Picture
Figure 10. Global Buy Now Pay Later Sales Value by Type (2019 VS 2023 VS 2030) & (US$ Million)
Figure 11. Global Buy Now Pay Later Sales Value Market Share by Type, 2023 & 2030
Figure 12. Product Picture of Fashion and Garment Industry
Figure 13. Product Picture of Consumer Electronics
Figure 14. Product Picture of Cosmetic Industry
Figure 15. Product Picture of Healthcare
Figure 16. Product Picture of Others
Figure 17. Global Buy Now Pay Later Sales Value by Application (2019 VS 2023 VS 2030) & (US$ Million)
Figure 18. Global Buy Now Pay Later Sales Value Market Share by Application, 2023 & 2030
Figure 19. North America Buy Now Pay Later Sales Value (2019-2030) & (US$ Million)
Figure 20. North America Buy Now Pay Later Sales Value by Country (%), 2023 VS 2030
Figure 21. Europe Buy Now Pay Later Sales Value (2019-2030) & (US$ Million)
Figure 22. Europe Buy Now Pay Later Sales Value by Country (%), 2023 VS 2030
Figure 23. Asia Pacific Buy Now Pay Later Sales Value (2019-2030) & (US$ Million)
Figure 24. Asia Pacific Buy Now Pay Later Sales Value by Country (%), 2023 VS 2030
Figure 25. South America Buy Now Pay Later Sales Value (2019-2030) & (US$ Million)
Figure 26. South America Buy Now Pay Later Sales Value by Country (%), 2023 VS 2030
Figure 27. Middle East & Africa Buy Now Pay Later Sales Value (2019-2030) & (US$ Million)
Figure 28. Middle East & Africa Buy Now Pay Later Sales Value by Country (%), 2023 VS 2030
Figure 29. Key Countries/Regions Buy Now Pay Later Sales Value (%), (2019-2030)
Figure 30. United States Buy Now Pay Later Sales Value, (2019-2030) & (US$ Million)
Figure 31. United States Buy Now Pay Later Sales Value by Type (%), 2023 VS 2030
Figure 32. United States Buy Now Pay Later Sales Value by Application (%), 2023 VS 2030
Figure 33. Europe Buy Now Pay Later Sales Value, (2019-2030) & (US$ Million)
Figure 34. Europe Buy Now Pay Later Sales Value by Type (%), 2023 VS 2030
Figure 35. Europe Buy Now Pay Later Sales Value by Application (%), 2023 VS 2030
Figure 36. China Buy Now Pay Later Sales Value, (2019-2030) & (US$ Million)
Figure 37. China Buy Now Pay Later Sales Value by Type (%), 2023 VS 2030
Figure 38. China Buy Now Pay Later Sales Value by Application (%), 2023 VS 2030
Figure 39. Japan Buy Now Pay Later Sales Value, (2019-2030) & (US$ Million)
Figure 40. Japan Buy Now Pay Later Sales Value by Type (%), 2023 VS 2030
Figure 41. Japan Buy Now Pay Later Sales Value by Application (%), 2023 VS 2030
Figure 42. South Korea Buy Now Pay Later Sales Value, (2019-2030) & (US$ Million)
Figure 43. South Korea Buy Now Pay Later Sales Value by Type (%), 2023 VS 2030
Figure 44. South Korea Buy Now Pay Later Sales Value by Application (%), 2023 VS 2030
Figure 45. Southeast Asia Buy Now Pay Later Sales Value, (2019-2030) & (US$ Million)
Figure 46. Southeast Asia Buy Now Pay Later Sales Value by Type (%), 2023 VS 2030
Figure 47. Southeast Asia Buy Now Pay Later Sales Value by Application (%), 2023 VS 2030
Figure 48. India Buy Now Pay Later Sales Value, (2019-2030) & (US$ Million)
Figure 49. India Buy Now Pay Later Sales Value by Type (%), 2023 VS 2030
Figure 50. India Buy Now Pay Later Sales Value by Application (%), 2023 VS 2030
Figure 51. Buy Now Pay Later Industrial Chain
Figure 52. Buy Now Pay Later Manufacturing Cost Structure
Figure 53. Channels of Distribution (Direct Sales, and Distribution)
Figure 54. Bottom-up and Top-down Approaches for This Report
Figure 55. Data Triangulation
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