Market Executive Summary
Market Analysis and Insights: Global and South Korea Search Engine Market
Due to the COVID-19 pandemic, the global Search Engine market size is estimated to be worth US$ 186,280 million in 2022 and is forecast to a readjusted size of US$ 348,823 million by 2028 with a CAGR of 11.02% during the review period.
Fully considering the economic change by this health crisis, Crawler Search Engine accounting for 98.87% of the Search Engine global market in 2021, is projected to value US$ 345,055 million by 2028, growing at a revised 11.03?GR in the post-COVID-19 period. While Large Enterprises was the leading segment, accounting for over 61.65 percent market share in 2021, and altered to an 10.88?GR throughout this forecast period.
In South Korea the Search Engine market size is expected to grow from US$ 5,492 million in 2021 to US$ 13,507 million by 2028, at a CAGR of 13.60% during the forecast period.
This report focuses on global and South Korea Search Engine market, also covers the segmentation data of other regions in regional level and county level.
Global Search Engine Scope and Market Size
Search Engine market is segmented in regional and country level, by players, by Type, and by Application. Players, stakeholders, and other participants in the global Search Engine market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.
For South Korea market, this report focuses on the Search Engine market size by players, by Type, and by Application, for the period 2017-2028. The key players include the global and local players which play important roles in South Korea.
By Company
Google
Baidu
Microsoft
Yahoo!
Yandex
IAC
DuckDuckGo
Hulbee
System1
Naver
Kakao
Segment by Type
Crawler Search Engine
Meta Search Engine
Segment by Application
Large Enterprises
SMEs
By Region
North America
U.S.
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Latin America
Mexico
Brazil
Middle East & Africa
Turkey
Saudi Arabia
UAE
Table of Contents
1 STUDY COVERAGE 1
1.1 Search Engine Product Introduction 1
1.2 Global Search Engine Outlook, 2017 VS 2022 VS 2028 1
1.2.1 Global Search Engine Market Size for the Year 2017-2028 1
1.2.2 South Korea Search Engine Market Size for the Year 2017-2028 2
1.3 Search Engine Market Size, South Korea VS Global, 2017 VS 2022 VS 2028 4
1.3.1 The Market Share of South Korea Search Engine in Global, 2017 VS 2022 VS 2028 4
1.3.2 The Growth Rate of Search Engine Market Size, South Korea VS Global, 2017 VS 2022 VS 2028 4
1.4 Search Engine Market Dynamics 5
1.4.1 Search Engine Industry Trends 5
1.4.2 Search Engine Market Drivers 5
1.4.3 Search Engine Market Challenges 6
1.4.4 Search Engine Market Restraints 6
1.5 New Players in Market 6
1.6 Study Objectives 7
1.7 Years Considered 7
2 SEARCH ENGINE BY TYPE 9
2.1 Search Engine Market Segment by Type 9
2.1.1 Crawler Search Engine 9
2.1.2 Meta Search Engine 9
2.2 Global Search Engine Market Size by Type (2017, 2022 & 2028) 9
2.3 Global Search Engine Market Size by Type (2017-2028) 11
2.4 South Korea Search Engine Market Size by Type (2017, 2022 & 2028) 12
2.5 South Korea Search Engine Market Size by Type (2017-2028) 13
3 SEARCH ENGINE BY APPLICATION 15
3.1 Search Engine Market Segment by Application 15
3.1.1 Large Enterprises 15
3.1.2 SMEs 15
3.2 Global Search Engine Market Size, by Application (2017, 2022 & 2028) 15
3.3 Global Search Engine Market Size by Application (2017-2028) 17
3.4 South Korea Search Engine Market Size by Application (2017, 2022 & 2028) 18
3.5 South Korea Search Engine Market Size by Application (2017-2028) 20
4 GLOBAL SEARCH ENGINE COMPETITOR LANDSCAPE BY COMPANY 21
4.1 Global Search Engine Market Size by Company 21
4.1.1 Top Global Search Engine Companies Ranked by Revenue (2021) 21
4.1.2 Global Search Engine Revenue by Player (2017-2022) 21
4.2 South Korea Search Engine Users Number 22
4.3 Global Search Engine Concentration Ratio (CR) 23
4.3.1 Search Engine Market Concentration Ratio (CR) (2017-2022) 23
4.3.2 Global Top 5 Largest Companies of Search Engine in 2021 24
4.3.3 Global Search Engine Market Share by Company Type (Tier 1, Tier 2, and Tier 3) 24
4.4 Global Search Engine Headquarters, Product Type 25
4.4.1 Global Search Engine Headquarters and Area Served 25
4.4.2 Global Search Engine Companies Product Type 25
4.4.3 Date of International Companies Enter into Search Engine Market 26
4.5 Companies Mergers & Acquisitions, Expansion Plans 26
4.6 South Korea Search Engine Market Size by Company 27
4.6.1 Top Search Engine Players in South Korea, Ranked by Revenue (2021) 27
4.6.2 South Korea Search Engine Revenue by Players (2016-2022) 27
5 GLOBAL SEARCH ENGINE MARKET SIZE BY REGION 29
5.1 Global Search Engine Market Size by Region: 2017 VS 2022 VS 2028 29
5.2 Global Search Engine Market Size by Region (2017-2028) 31
5.2.1 Global Search Engine Market Size by Region: 2017-2022 31
5.2.2 Global Search Engine Market Size by Region: 2023-2028 31
6 SEGMENT IN REGIONAL LEVEL & COUNTRY LEVEL 33
6.1 North America 33
6.1.1 North America Search Engine Market Size YoY Growth 2017-2028 33
6.1.2 North America Search Engine Market Facts & Figures by Country (2017, 2022 & 2028) 33
6.1.3 U.S. 34
6.1.4 Canada 35
6.2 Asia-Pacific 36
6.2.1 Asia-Pacific Search Engine Market Size YoY Growth 2017-2028 36
6.2.2 Asia-Pacific Search Engine Market Facts & Figures by Region (2017, 2022 & 2028) 36
6.2.3 China 37
6.2.4 Japan 38
6.2.5 South Korea 38
6.2.6 Southeast Asia 39
6.2.7 India 39
6.2.8 Australia 40
6.3 Europe 41
6.3.1 Europe Search Engine Market Size YoY Growth 2017-2028 41
6.3.2 Europe Search Engine Market Facts & Figures by Country (2017, 2022 & 2028) 41
6.3.3 Germany 42
6.3.4 France 43
6.3.5 U.K. 43
6.3.6 Italy 44
6.3.7 Russia 44
6.3.8 Nordic 45
6.4 Latin America 46
6.4.1 Latin America Search Engine Market Size YoY Growth 2017-2028 46
6.4.2 Latin America Search Engine Market Facts & Figures by Country (2017, 2022 & 2028) 46
6.4.3 Brazil 47
6.4.4 Mexico 48
6.5 Middle East and Africa 49
6.5.1 Middle East and Africa Search Engine Market Size YoY Growth 2017-2028 49
6.5.2 Middle East and Africa Search Engine Market Facts & Figures by Country (2017, 2022 & 2028) 49
6.5.3 Turkey 50
6.5.4 Saudi Arabia 51
6.5.5 UAE 51
7 KEY PLAYERS PROFILES 52
7.1 Google 52
7.1.1 Google Company Details 52
7.1.2 Google Business Overview 52
7.1.3 Google Search Engine Introduction 52
7.1.4 Google Revenue in Search Engine Business (2017-2022) 53
7.1.5 Google Recent Development 54
7.2 Baidu 54
7.2.1 Baidu Company Details 54
7.2.2 Baidu Business Overview 54
7.2.3 Baidu Search Engine Introduction 55
7.2.4 Baidu Revenue in Search Engine Business (2017-2022) 55
7.3 Microsoft 56
7.3.1 Microsoft Company Details 56
7.3.2 Microsoft Business Overview 57
7.3.3 Microsoft Search Engine Introduction 57
7.3.4 Microsoft Revenue in Search Engine Business (2017-2022) 57
7.3.5 Microsoft Recent Development 58
7.4 Yahoo! 58
7.4.1 Yahoo! Company Details 59
7.4.2 Yahoo! Business Overview 59
7.4.3 Yahoo! Search Engine Introduction 59
7.4.4 Yahoo! Revenue in Search Engine Business (2017-2022) 60
7.4.5 Yahoo! Recent Development 61
7.5 Yandex 61
7.5.1 Yandex Company Details 61
7.5.2 Yandex Business Overview 61
7.5.3 Yandex Search Engine Introduction 62
7.5.4 Yandex Revenue in Search Engine Business (2017-2022) 62
7.5.5 Yandex Recent Development 63
7.6 IAC 63
7.6.1 IAC Company Details 64
7.6.2 IAC Business Overview 64
7.6.3 IAC Search Engine Introduction 64
7.6.4 IAC Revenue in Search Engine Business (2017-2022) 65
7.7 DuckDuckGo 66
7.7.1 DuckDuckGo Company Details 66
7.7.2 DuckDuckGo Business Overview 66
7.7.3 DuckDuckGo Search Engine Introduction 66
7.7.4 DuckDuckGo Revenue in Search Engine Business (2017-2022) 67
7.8 Hulbee 68
7.8.1 Hulbee Company Details 68
7.8.2 Hulbee Business Overview 68
7.8.3 Hulbee Search Engine Introduction 68
7.8.4 Hulbee Revenue in Search Engine Business (2017-2022) 69
7.8.5 Hulbee Recent Development 69
7.9 System1 70
7.9.1 System1 Company Details 70
7.9.2 System1 Business Overview 70
7.9.3 System1 Search Engine Introduction 70
7.9.4 System1 Revenue in Search Engine Business (2017-2022) 71
7.10 Naver 72
7.10.1 Naver Company Details 72
7.10.2 Naver Business Overview 73
7.10.3 Naver Search Engine Introduction 73
7.10.4 Naver Revenue in Search Engine Business (2017-2022) 73
7.10.5 Naver Recent Development 74
7.10.6 Naver Success Factor 74
7.11 Kakao 75
7.11.1 Kakao Company Details 75
7.11.2 Kakao Business Overview 75
7.11.3 Kakao Search Engine Introduction 75
7.11.4 Kakao Revenue in Search Engine Business (2017-2022) 76
8 RESEARCH FINDINGS AND CONCLUSION 77
9 APPENDIX 78
9.1 Research Methodology 78
9.1.1 Methodology/Research Approach 78
9.1.2 Data Source 81
9.2 Disclaimer 84
List of Figures
Table 1. Search Engine Market Size, South Korea VS Global, CAGR (2017 VS 2022 VS 2028) 4
Table 2. Search Engine Market Trends 5
Table 3. Search Engine Market Drivers 5
Table 4. Search Engine Market Challenges 6
Table 5. Search Engine Market Restraints 6
Table 6. New Players in Market 6
Table 7. Global Search Engine Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million) 9
Table 8. South Korea Search Engine Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million) 12
Table 9. Global Search Engine Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million) 15
Table 10. South Korea Search Engine Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million) 18
Table 11. Top Search Engine Companies in Global Market, Ranking by Revenue (2021) 21
Table 12. Global Search Engine Revenue by Player, (US$ Million), 2017-2022 21
Table 13. Global Search Engine Revenue Share by Player, 2017-2022 22
Table 14. Global Search Engine Revenue Share by Player, 2017-2022 22
Table 15. Global Search Engine Companies Market Concentration Ratio (CR5) 23
Table 16. Global Search Engine by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Search Engine as of 2021) 24
Table 17. Top Players of Search Engine in Global Market, Headquarters and Area Served 25
Table 18. Global Search Engine Companies Product Type 25
Table 19. Date of International Companies Enter into Search Engine Market 26
Table 20. Companies Mergers & Acquisitions, Expansion Plans 26
Table 21. Top Search Engine Players in South Korea Market, Ranking by Revenue (2021) 27
Table 22. South Korea Search Engine Revenue by Players, (US$ Million) (2016-2022) 27
Table 23. South Korea Search Engine Revenue Share by Players (2016-2022) 28
Table 24. Global Search Engine Market Size by Region (US$ Million): 2017 VS 2022 VS 2028 29
Table 25. Global Search Engine Market Size by Region (2017-2022) & (US$ Million) 31
Table 26. Global Search Engine Market Size Forecast by Region (2023-2028) & (US$ Million) 31
Table 27. North America Search Engine Market Size by Country (2017-2022) & (US$ Million) 33
Table 28. North America Search Engine Market Size by Country (2023-2028) & (US$ Million) 34
Table 29. Asia-Pacific Search Engine Market Size by Region (2017-2022) & (US$ Million) 36
Table 30. Asia-Pacific Search Engine Market Size by Region (2023-2028) & (US$ Million) 37
Table 31. Europe Search Engine Market Size by Country (2017-2028) & (US$ Million) 41
Table 32. Europe Search Engine Market Size by Country (2017-2028) & (US$ Million) 42
Table 33. Latin America Search Engine Market Size by Country (2017-2028) & (US$ Million) 46
Table 34. Latin America Search Engine Market Size by Country (2017-2028) & (US$ Million) 47
Table 35. Middle East and Africa Search Engine Market Size by Country (2017-2022) & (US$ Million) 49
Table 36. Middle East and Africa Search Engine Market Size by Country (2023-2028) & (US$ Million) 50
Table 37. Google Company Details 52
Table 38. Google Search Engine Product 52
Table 39. Google Revenue in Search Engine Business (2017-2022) & (US$ Million) 53
Table 40. Google Recent Development 54
Table 41. Baidu Company Details 54
Table 42. Baidu Search Engine Product 55
Table 43. Baidu Revenue in Search Engine Business (2017-2022) & (US$ Million) 55
Table 44. Microsoft Company Details 56
Table 45. Microsoft Search Engine Product 57
Table 46. Microsoft Revenue in Search Engine Business (2017-2022) & (US$ Million) 57
Table 47. Microsoft Recent Development 58
Table 48. Yahoo! Company Details 59
Table 49. Yahoo! Search Engine Product 59
Table 50. Yahoo! Revenue in Search Engine Business (2017-2022) & (US$ Million) 60
Table 51. Yahoo! Recent Development 61
Table 52. Yandex Company Details 61
Table 53. Yandex Search Engine Product 62
Table 54. Yandex Revenue in Search Engine Business (2017-2022) & (US$ Million) 62
Table 55. Yandex Recent Development 63
Table 56. IAC Company Details 64
Table 57. IAC Search Engine Product 64
Table 58. IAC Revenue in Search Engine Business (2017-2022) & (US$ Million) 65
Table 59. DuckDuckGo Company Details 66
Table 60. DuckDuckGo Search Engine Product 66
Table 61. DuckDuckGo Revenue in Search Engine Business (2017-2022) & (US$ Million) 67
Table 62. Hulbee Company Details 68
Table 63. Hulbee Search Engine Product 68
Table 64. Hulbee Revenue in Search Engine Business (2017-2022) & (US$ Million) 69
Table 65. Hulbee Recent Development 69
Table 66. System1 Company Details 70
Table 67. System1 Search Engine Product 70
Table 68. System1 Revenue in Search Engine Business (2017-2022) & (US$ Million) 71
Table 69. Naver Company Details 72
Table 70. Naver Search Engine Product 73
Table 71. Naver Revenue in Search Engine Business (2017-2022) & (US$ Million) 73
Table 72. Naver Recent Development 74
Table 73. Naver Success Factor 74
Table 74. Kakao Company Details 75
Table 75. Kakao Search Engine Product 75
Table 76. Kakao Revenue in Search Engine Business (2017-2022) & (US$ Million) 76
Table 77. Research Programs/Design for This Report 78
Table 78. Key Data Information from Secondary Sources 81
Table 79. Key Data Information from Primary Sources 83
List of Figures
Figure 1. Global Search Engine Market Size, (US$ Million), 2017 VS 2022 VS 2028 2
Figure 2. Global Search Engine Market Size 2017-2028 (US$ Million) 2
Figure 3. South Korea Search Engine Market Size, (US$ Million), 2017 VS 2022 VS 2028 3
Figure 4. South Korea Search Engine Market Size 2017-2028 (US$ Million) 3
Figure 5. South Korea Search Engine Market Share in Global 2017-2028 4
Figure 6. Search Engine Report Years Considered 7
Figure 7. Global Search Engine Market Share by Type in 2022 & 2028 10
Figure 8. Global Search Engine Market Size by Type (2017-2028) & (US$ Million) 11
Figure 9. Global Search Engine Market Share by Type (2017-2028) 11
Figure 10. South Korea Search Engine Market Share by Type in 2022 & 2028 12
Figure 11. South Korea Search Engine Market Size by Type (2017-2028) & (US$ Million) 13
Figure 12. South Korea Search Engine Market Share by Type (2017-2028) 14
Figure 13. Global Search Engine Market Share by Application in 2022 & 2028 16
Figure 14. Global Search Engine Market Size by Application (2017-2028) & (US$ Million) 17
Figure 15. Global Search Engine Market Share by Application (2017-2028) 18
Figure 16. South Korea Search Engine Market Share by Application in 2022 & 2028 19
Figure 17. South Korea Search Engine Market Size by Application (2017-2028) & (US$ Million) 20
Figure 18. South Korea Search Engine Market Share by Application (2017-2028) 20
Figure 19. The Top 5 Largest Companies of Search Engine in the World: Market Share by Search Engine Revenue in 2021 24
Figure 20. Global Search Engine Market Size Market Share by Region: 2017 VS 2022 VS 2028 29
Figure 21. Global Search Engine Market Share by Region (2017-2028) 32
Figure 22. North America Search Engine Market Size Growth Rate 2017-2028 (US$ Million) 33
Figure 23. U.S. Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 34
Figure 24. Canada Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 35
Figure 25. Asia-Pacific Search Engine Market Size Growth Rate 2017-2028 (US$ Million) 36
Figure 26. China Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 37
Figure 27. Japan Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 38
Figure 28. South Korea Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 38
Figure 29. Southeast Asia Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 39
Figure 30. India Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 39
Figure 31. Australia Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 40
Figure 32. Europe Search Engine Market Size Growth Rate 2017-2028 (US$ Million) 41
Figure 33. Germany Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 42
Figure 34. France Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 43
Figure 35. U.K. Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 43
Figure 36. Italy Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 44
Figure 37. Russia Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 44
Figure 38. Nordic Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 45
Figure 39. Latin America Search Engine Market Size Growth Rate 2017-2028 (US$ Million) 46
Figure 40. Brazil Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 47
Figure 41. Mexico Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 48
Figure 42. Middle East and Africa Search Engine Market Size Growth Rate 2017-2028 (US$ Million) 49
Figure 43. Turkey Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 50
Figure 44. Saudi Arabia Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 51
Figure 45. UAE Search Engine Market Size Growth Rate (2017-2028) & (US$ Million) 51
Figure 46. Google Revenue Growth Rate in Search Engine Business (2017-2022) 53
Figure 47. Baidu Revenue Growth Rate in Search Engine Business (2017-2022) 56
Figure 48. Microsoft Revenue Growth Rate in Search Engine Business (2017-2022) 58
Figure 49. Yahoo! Revenue Growth Rate in Search Engine Business (2017-2022) 60
Figure 50. Yandex Revenue Growth Rate in Search Engine Business (2017-2022) 63
Figure 51. IAC Revenue Growth Rate in Search Engine Business (2017-2022) 65
Figure 52. DuckDuckGo Revenue Growth Rate in Search Engine Business (2017-2022) 67
Figure 53. Hulbee Revenue Growth Rate in Search Engine Business (2017-2022) 69
Figure 54. System1 Revenue Growth Rate in Search Engine Business (2017-2022) 72
Figure 55. Naver Revenue Growth Rate in Search Engine Business (2017-2022) 74
Figure 56. Kakao Revenue Growth Rate in Search Engine Business (2017-2022) 76
Figure 57. Bottom-up and Top-down Approaches for This Report 80
Figure 58. Data Triangulation 81
Figure 59. Key Executives Interviewed 83
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