Market Executive Summary

REPORT HIGHLIGHT

The U.S. beverages market was valued 46.8 billion gallons by 2017, growing with 2.1% CAGR during the forecast period, 2018-2028

The U.S. beverages market is escalating as the increasing demand from end-users coupled with rising disposable income. Product development in the beverage industry increasingly focuses on health issues in addition to thirst quenching and novel tastes. Many consumers have become wary of the sugar content in beverages and of zero-calorie sugar substitutes deemed artificial. As an alternative to these additives, an increasing number of beverages are sweetened with stevia, a non- caloric extract of the Stevia rebaudiana plant. One such example is SPARKLING ICE (Talking Rain Beverage Company), a line of zero-calorie, flavored sparkling water. The US beverage industry is characterized by a low barrier to entry for startups because most beverages are fairly simple to produce. However, in many beverage segments, a few firms are able to sustain substantial market share through factors such as extensive supply network, brand loyalty and production capabilities.

The research study is prepared with the help of industry-best market analysis techniques focusing on market segmentation, forecasting, end user surveys, and customer satisfaction analysis. The researchers authoring this report have the expertise and knowledge to transform raw data and information into practical and reliable market intelligence.

Products

In terms of products, the market is divided as;

Carbonated Soft Drinks
Milk
Tea
Bottled Water
Alcoholic Beverages
Fruit Beverages
Sports Beverages
Enhanced Water
Others
The CSD segment includes beverages infused with carbon dioxide such as cola, root beer, ginger ale, and lemon-lime and orange sodas. Also included in this category are natural sodas, tonics, and seltzers, as well as beverage concentrates and fountain syrups. This segment remained the dominant category of soft drinks, but production fell to some extent largely due to consumer concerns over the high sugar content of many of these beverages.

Alcoholic Beverages is projected to grow with promising growth rate over the forecast period. Major beer producers such as Anheuser-Busch and MillerCoors must contend with a mature domestic market for their product and limited potential for exports, as much of demand in other countries is met by local beer makers. At the same time, consumer preference continues to shift away from ?macro? beer brands, which are brewed in enormous quantities by many of the leading beer companies.

Key Vendors Takeaway

The Boston Beer Company
Coca-Cola
Dean Foods Company
PepsiCo
Anheuser- Busch InBev
MillerCoors
Of these, Anheuser-Busch ranked as the leading beer supplier in the U.S. owing to its strong product portfolio. Its portfolio of brands accounting for nearly 60% of all US beer sales. Of these brands, BUD LIGHT is the category leader.

The market size and forecast for each segment and sub-segments has been considered as below:

Historical Year ? 2017 ? 2021
Base Year ? 2021
Estimated Year ? 2022
Projected Year ? 2028
TARGET AUDIENCE

Traders, Distributors, and Suppliers
Manufacturers
Government and Regional Agencies
Research Organizations
Consultants
Distributors
SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as follows:

MARKET, BY PRODUCTS

Carbonated Soft Drinks
Milk
Tea
Bottled Water
Alcoholic Beverages
Fruit Beverages
Sports Beverages
Enhanced Water
Others